If your aim is to develop products that your clients will buy without hesitation, you need to know the secrets behind what makes a product successful.
There are several key factors you need to take into consideration in order to come up with a great product. Following these steps will give you the tools you need to get started on creating your product.
Step One
Find out what your market wants.
There are a number of things that you can do to make sure there's a market who wants to buy your product before you invest any time in creation. People buy what they want, not what you think they need. Use both your head and your heart to find out what that want is. Set aside your own preconceptions. Don't predetermine. Listen and pay attention to what your target market is saying or complaining about. Put yourself in their shoes. Do surveys. Make phone calls.
Step Two
Once you've figured out what your clients want, give it to them.
Focus on finding the "hook". Understand what miracle cure your clients are wishing for and make it the top line headline about your particular product. The closer you can present your solution to that miracle cure, the better. You really need to spend some time on this. Write it down as a question to help prompt your subconscious mind to come up with the answer.
Step Three
Organize your content.
Brainstorm all of the things that your end user is going to need to get the results that you are promising to deliver. When mapping out the components of what your product will deliver, think first about what you're going to cover rather than how you're going to cover it.
Make an outline with all of the things that this particular product will cover. You do not need to include everything you know about a topic. This will just delay your product creation. Include content to help your clients get the results they want.
Tip: You don't need to create your product in the order that you're going to deliver it. Create it in a way that you can get it done quickly. Starting with the areas that are easiest for you will greatly aid you in creating your product rapidly.
Step Four
Decide on the format you need to follow.
There should be a logical congruency between the "hook" and the format your product takes. For example, if your hook says "instant," but your product is a 6-month-long course, that's not consistent.
You also need to decide whether your product format will be physical or digital, or both. Base this on what makes the most sense for your market. Answer the questions: What is most appealing to this market? What fits in best with the product? What fits in best with the solution?
Step Five
Figure out what you are going to charge.
Set your price based on the value your product delivers to the end user, not the cost of creating the product. Don't determine your expenses and then markup the product from there. Price according to the problem you're solving. The question you need to ask is "What is it worth to clients to solve this problem?"
Step Six
Think about the design of your product.
Be careful how much time you spend in this. Yes, design is important. People do judge books by their covers. But there's a point where the amount of time you spend on it is diminishing your return. Ultimately, ask yourself "How much more am I really going to sell by spending this extra time on design?"
Following these steps in this order will ensure that you develop a product that is effective and efficient, for your market and for your business.
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