Have you seen the pictures of Einstein's blackboard? It is covered with incomprehensible symbols, formulas, and equations. But when we see the familiar e=mc2 at the very bottom we are so pleased with ourselves because we understand the conclusion.
We don't need to follow all the math. We recognize the importance of all the scrawling and we know the result. E=mc2 is like an old friend. We've heard it. We've said it. That works for us.
Money Making Equation
Now, let's talk about launching a product on the Internet. Only instead of reaching the conclusion e=mc2, the conclusion is that people are making astronomical amounts of money in a week, a day or an hour. My apologies to Einstein for the analogy, but sometimes these launches can look so complicated that it is just about as intimidating as Einstein's blackboard.
The Simple Approach
Fortunately, there is a simple formula that anyone can follow to launch a product and the financial results can be life changing. How Simple? Very simple.
The reason the launch formula makes launching a product so simple is that it is all behavioral. "Do this, do that." There are no mysteries. You follow the steps and you get the results. If you can follow instructions, you can have a successful product launch.
The Parachute
It's simple not only because all you have to do is follow certain steps. It's simple because you can even get some of them wrong or leave them out entirely and it still works.
Jeff Walker, in his videos where he simplifies the launch process, talks about a parachute that always brings a successful landing. The value of the parachute is that you can make mistakes that would ordinarily destroy a sales campaign. But with the product launch "secret" launch formula, you are covered. Mistakes (should you make them - and just about everyone does), get absorbed into the bigger formula and all goes well. That's why I say it is simple. Because even if you make some mistakes, it still works.
Even for this guy...
I want to share with you the story of a stay at home dad who, after six years of changing diapers and making lunch, knew he could not break his way back into the corporate world. So, with no training at all, he decided to launch a product on the Internet. In fact, he made just about every mistake you can make.
Product Launch Tactics - Using Autoresponders to Boost Your Product Launches The Best Ways to Launch a Product Online Launching A New Product? 5 Necessary Questions to Ask Do You Have a Product Launch Strategy? Product Launch Copywriting Requirements
0 comments:
Post a Comment