When trying to launch products, there are certain mistakes you need to avoid in order to succeed in your launching process. Here are some of the most common yet fatal mistakes you should look out for:
Product launch mistake number 1: coming up with a plan on short notice
Never make a habit of planning for your launch right before you release your product, the earlier you start planning the better. A good time to start planning your launch is when your product gets signed off to get started in production.
Product launch mistake number 2: Not creating a backup plan
Things rarely go according to plan; this is why you should always have a backup plan in place. So when things divert from your original plan, you are not hit with confusion and be forced to make wrong hasty decisions.
Product launch mistake number 3: assigning the launch duties to the CEO
Instead put a product manager or brand manager in charge of the launch who can communicate with top management when needed. Put don't burden your CEO with this time consuming task.
Product launch mistake number 4: not telling your employees about the launch date
If you don't tell your employees, you won't get much word of mouth marketing to excite people before your launch. People love to talk about what they are working on, take advantage of this fact.
Product launch mistake number 5: using the same old forms of media you used before
Every launch should be unique in its own way, do not use the same idea over and over, even if it is a good one. People will get tired, and will think that the product is the same old thing you did the last time. Since you didn't put much effort in coming up with a new launch idea, why they expect that you put effort in the product.
These mistakes can really ruin your otherwise perfect plan for a great launch. Avoid them and let your competitors know the difference. For more article about product launch planning and other related articles please visit http://www.doubleurincome.com
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