So you have done your research. You have got inside the minds of your core niche market. You know that your product is better than any other. You've assembled your new product launch team. Together you have created a killer killer launch plan. There's just one vital task left to do...
Well actually, more than one! Have you checked your business systems?
Any good airline pilot will tell you that he checks all his flight systems before pushing back from the stand. So, take that as a massive clue to what you should be doing.
Here's an example. Have you checked that your optin process is working like a Swiss Watch? Is it fully optimized? Is the optin bait fully tested and proven as the best?
These are just some of the 330 different checks you must make especially if you're going for a bid syndicated launch with a product launch manager wrangling and army of JVs. So start now, break that long list into 11 separate checks. That's what we do before checking every single one.
The quickest way of blowing your credibility is to ramp everything up as you must and then have a disaster of a new product launch. Your Joint Venture partners will never work with you again... so do those pre-launch checks.
If your server goes down under the load within minutes, you will just have a mess of trouble. Your customer support team will be working 24/7 on disaster recovery and most of your new customers will be long gone.
That is if your existing staff can handle the job. The answer is that they will probably be on overload and you will have to hire in an experienced recovery team to get everything back on track. That is more money your spending, not making.
And remember, if your key personnel have not been through a successful new product launch before, that they will be under strain already. Disaster recovery is the last thing they need. So do yourself a favor... Get those product launch checks done.
A poorly planned launch will turn all that hard work on product creation into product launch wimper rather than a bang
So, do it right and money will flow smoothly into your bank account...
But, don't start dreaming of that well earned vacation just yet. There's the post launch sequence to consider; stick strategies, product delivery, surprise bonuses and much more.
Your life is about to change whether you like it or not. Do your pre-launch checks and make sure its for the better!
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