So what are the 3 keys to successful product launch marketing?
Well, I'll come to that in a second...
In my two years in online business marketing, I have compiled a launch check-list to make sure that the product launches I do for clients are successful.
The old 'hope marketing' methods we all used to use just aren't working so well anymore so I thought I'd share 3 key product launch marketing tips with you.
So here we go...
1. Know your market - Make sure that, before you even think about your new product in too much detail, you get to know your target market really well. You need to be able to write a detailed description of your ideal buyer. Find out about His or Her age, their education, where they live, how much they earn, do they have kids, if so of what age. Really climb inside their heads and find out what makes them tick.
2. Over deliver on Value - During the pre-launch phase, you must give away your best stuff. This is counter intuitive because you're probably thinking that you want to include that in your product. But remember, when a music publisher is trying to sell a new album, they don't promote the average tracks do they?
3. Stack the deadlines - Your pre-launch sequence of emails and content must include a series of events. Webinars, the release of a new video, an interview with a guru or whatever. Each one should have a deadline... "Sign up before X" When it comes to sending the final email to tell your prospects "Go Buy" they will be more likely to react immediately because you have 'trained' them to do so!
Warning: These are tried and tested strategies used by the top internet marketers. They are powerful so use them with care and you'll be blown away by the result
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