Are you ready to start your next launch campaign? How can you enter conversation with your current prospects and be sure that your product is one they really want? Here are five ways to find your target audience, learn what they are talking about, and develop products that speak to their needs.
Go to the Bookstore. Find and study the shelves about your target market. What kind of publications are most popular? Look at the headlines and search for common themes between the different publications. You and I both know that major bookstores only order publications that are selling. Search the bookshelf and study the magazine rack. Before you begin your launch campaign, make sure that your product is consistent with what is currently selling in the marketplace.
Use Google Trends. Google has a tool in the "labs" section called Google Trends. This is a really slick tool which gives you information about what is increasing in search volume and what is decreasing in search volume. This is a free tool and it allows you to see the ebbs, flows, and hot conversation topics in your niche.
Use the eBay Marketplace. Another place you can go is eBay. eBay is not only an online marketplace, it is a live auction. This is a place where your prospective customers are telling you exactly what they are willing to pay for a certain product! Are you curious about what your market values most? eBay can provide the answer.
Dig into Amazon. Amazon is a great place to improve your market research before a launch campaign. Not only does it sell a lot of product, but it is a great source for customer reviews. People go to Amazon to give their opinion and rate products. Read the reviews carefully. If you do, you will better understand the conversation in their mind and which emotions are driving them to action.
Use the many Affiliate Networks. There are a number of affiliate networks. Commission Junction and ClickBank are two great examples. These are places where you can see which products are already selling well with the support of promotional partners. You can search around in any affiliate network you like. Choose your network, rank by most sold, and measure your product against the ones you see.
The best part about all five of these ideas is that they're all absolutely free. They will not cost you any money, but it does take time to study each of these methods appropriately. It is best to choose one favorite strategy and begin there. As you prepare for you launch campaign, the insight you gain will make you exponentially smarter about the conversation your marketplace is having.
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