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Wednesday, November 28, 2012

5 Mistakes to Avoid During Product Launches

When trying to launch products, there are certain mistakes you need to avoid in order to succeed in your launching process. Here are some of the most common yet fatal mistakes you should look out for:

Product launch mistake number 1: coming up with a plan on short notice

Never make a habit of planning for your launch right before you release your product, the earlier you start planning the better. A good time to start planning your launch is when your product gets signed off to get started in production.

Product launch mistake number 2: Not creating a backup plan

Things rarely go according to plan; this is why you should always have a backup plan in place. So when things divert from your original plan, you are not hit with confusion and be forced to make wrong hasty decisions.

Product launch mistake number 3: assigning the launch duties to the CEO

Instead put a product manager or brand manager in charge of the launch who can communicate with top management when needed. Put don't burden your CEO with this time consuming task.

Product launch mistake number 4: not telling your employees about the launch date

If you don't tell your employees, you won't get much word of mouth marketing to excite people before your launch. People love to talk about what they are working on, take advantage of this fact.

Product launch mistake number 5: using the same old forms of media you used before

Every launch should be unique in its own way, do not use the same idea over and over, even if it is a good one. People will get tired, and will think that the product is the same old thing you did the last time. Since you didn't put much effort in coming up with a new launch idea, why they expect that you put effort in the product.

These mistakes can really ruin your otherwise perfect plan for a great launch. Avoid them and let your competitors know the difference. For more article about product launch planning and other related articles please visit http://www.doubleurincome.com

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Learning How and When to Launch Your EBook

Your success with your eBook depends on how you launched your ebook. If at launch it gets viral effect, you will get huge success with it. But if you fail make a buzz around, then even if you have written the greatest information ever, it will not give you satisfactory results. In this article I will talk about how and when you should launch your eBook so that you can get maximum exposure and make good sales.

Create Heat About Your Product Launch:

Do not straight away launch your eBook and then start marketing. Instead create a situation where you will show the world that the eBook is going to be launched at some date. Show them in some points what they can expect in the book. So they will also spread a word about your eBook and you will get enough popularity even before launching. You can also send out emails to your subscribers about the launch date. If you do not have subscribers, you can try joint ventures with people who have huge list. You may have to give them something in return. This is done mutually. But remember the more heat you are able to create before launching the better it is for your eBook to be popular.

Submit to eBook Directories:

One of the most famous eBook directories is Amazon.com. One thing you should keep in mind is that, on the date of launching your eBook should be available at every possible places on internet. Most of these book selling websites allow you to pre-submit your eBook and made available at a desired date. Submit your eBook to all book selling websites. You can even submit to Forums and Blogs some of the interesting contents of your eBook and link back that content to your home page. This way your website will be everywhere online at the time of launching your ebook.

Take Part in Giveaway Events:

One of the best way to launch your eBook is to promote it in giveaway events for a limited period of time. People love free stuff. So these events have hundreds and thousands of visitors daily. You can get maximum exposure in these events. You have to register yourself and put a direct link to download your ebook. You can even take out some of the interesting chapters from your actual eBook and create a small report of it and then give it away for free. So that people can get an idea what they will be getting after buying your full ebook.

Product Marketing Plan #3 - Mine Your Assets

This is wickedly effective, so stop what you're doing and pay attention. This product marketing plan is all about digging deep to identify the benefits that your product offers as well as putting your hand on under-used assets that you can use as bonuses or pre-launch content.

Some of these may be obvious and some are not. I mean that the ones that are not so obvious may need to be re-purposed to stack more value into your product launch offer. These probably fall under the 'law of Unintended Consequences'.

You probably have under-used assets too, if only you could identify them. Claude Hopkins - the father of marketing - famously did just that with a failing beer. Hopkins was hired in 1919 to create an ad. The company was drowning in debt and failing fast. Bankruptcy loomed. Beer sales were dismal. Market share was through the floor, just 15th in terms of U.S. sales.

Hopkins insisted on making the trip to Wisconsin to visit the brewery. Like any good product launch manager he had to reveal the beer company's hidden assets. He wanted to know what - if anything - made their beer remarkable. He knew that it was impossible to tell an engaging story or create a crushing offer without knowing every detail of how the product was made and what values the company had. Hopkins had to find an inspiring 'hook' with which to transform the market's perception.

The Wisconsin executives could see nothing exceptional in their brewing methods. They had lived with them every day for as long as they could remember.

They saw nothing different in how their deep drilled wells gave the purest water; nothing different in how their glass enclosed rooms stopped contaminates leeching into it; nothing different in how their bottles were cleaned, re-cleaned, and sanitized a dozen times; and nothing different in the kind of yeast they used or where they got it.

But Hopkins was astounded by what he found. "That's amazing" He cried "Why haven't your advertising people told the world about this truly remarkable brewing process?"

The beer company executives shrugged "Our competitors use virtually the same process for their beer too" they said. "Maybe" replied Hopkins "but no-one has told the market. We'll be the first. The beer drinking public will see your beer as something truly remarkable!"

The value of a fresh pair of eyes. And so they did. Hopkins was able to see something truly remarkable in a process the beer executives thought mundane and normal. He knew that these values would stir emotions in the heart of the market. Their appeal was undeniable.

The result of his visit to Wisconsin? Six months later, the beer company was producing the #1 selling beer in the country. So never underestimate the importance of a fresh pair of eyes to help you identify your most relevant and powerful assets.

Product Launch Tactics - Using Autoresponders to Boost Your Product Launches The Best Ways to Launch a Product Online Launching A New Product? 5 Necessary Questions to Ask Product Launch Copywriting Requirements Do You Have a Product Launch Strategy?

Here Are 3 Tips to Use in Your Next Product Launch

So what are the 3 keys to successful product launch marketing?

Well, I'll come to that in a second...

In my two years in online business marketing, I have compiled a launch check-list to make sure that the product launches I do for clients are successful.

The old 'hope marketing' methods we all used to use just aren't working so well anymore so I thought I'd share 3 key product launch marketing tips with you.

So here we go...

1. Know your market - Make sure that, before you even think about your new product in too much detail, you get to know your target market really well. You need to be able to write a detailed description of your ideal buyer. Find out about His or Her age, their education, where they live, how much they earn, do they have kids, if so of what age. Really climb inside their heads and find out what makes them tick.

2. Over deliver on Value - During the pre-launch phase, you must give away your best stuff. This is counter intuitive because you're probably thinking that you want to include that in your product. But remember, when a music publisher is trying to sell a new album, they don't promote the average tracks do they?

3. Stack the deadlines - Your pre-launch sequence of emails and content must include a series of events. Webinars, the release of a new video, an interview with a guru or whatever. Each one should have a deadline... "Sign up before X" When it comes to sending the final email to tell your prospects "Go Buy" they will be more likely to react immediately because you have 'trained' them to do so!

Warning: These are tried and tested strategies used by the top internet marketers. They are powerful so use them with care and you'll be blown away by the result

Tips on How to Avoid a Bad Product Launch

All year round product launches take place and this is a common event. For the past three years the world has witnessed about thirty thousand fresh product launches every year. Acceptance of the products in the market and the launch being successful is ensured by marketing agencies. You might want to ask, can we till remember all the names of these products? I don't thing so rather we all tend to be loyal to a particular product brand and company. Besides towards new product there could arouse a felling of skepticism. It is important therefore if you own company and you are in the process of launching a new product in the market you have to be weary of the mistakes that lots of firms make during the course of their product launch.

Helpful ways in avoiding a bad product launch:

The common mistakes that most firms make is that they would want to create a product, test the product make sure the completing of all the basics and start making plans towards launch the product. And they would want to all of the above in the last minute. Campaigns like that of a product launch that should be rushed. You can be sure that public relation and marketing agencies that offer little or no help in short notice and this could spell doom for you. It would wise if you can start making your plans and laying out your strategies a little earlier before you commence production of your product.

If you are having problems with the production process how can you address the situation? If it happens that distribution can not be completed in time, what will be your next line of action? In this regard you make out elective plans and dates that you can fall back on should any of the above mention problems arise. Be in constant touch with all stake holders involved in your product launch. This ensures that you will be well prepared should any problems arise and there will no element of surprise.

Designate operations of your product launch to the top executives of your firm. But on the hand you might want to consider employing the services of a product manger or band manger for it is quite sure that your top executives might be busy themselves and wouldn't be able to have enough time into your product launch. The manger you employ will oversee the affairs of your business and get back to the executives of your firm.

It is important to let all your employees know the date of your product launch this can incite marketing word of mouth. This type of marketing is embraced by every firm. This kind of marketing can create the bang and buzz for your product and inform the consumer base of your product. Be sure to highlight all the merits of your product so as to give it all the needed attention during the launch.

Organize your marketing plans the right way. Take full advantage of the media to bring the commercials of your product. The television, new papers get them all involved. Make use of flyer and brochures to get to your intended consumer.

Will Your Next Product Launch Marketing Sequence Create an Army of Raving Fans? Yes Or No?

Have you noticed what happens every time that producer of the embodiment of must-have cool laptops and mobiles, - shall we call it the 'I-brand' - unveils a new gizmo?

Come the day it finally goes on sale, there's this queue of raving fans outside every one of the 'I-brand' shops, stretching round the block and beyond-and they're all desperate to buy, and buy now.

That's no accident.

That happens because 'I-brand's product launch team have put together a crushing offer and executed an irresistible product launch strategy.

The process goes something like this...

A few months before the big day, the rumour mill goes to work, with hints dropped to the right people in the right places-people who can be relied on to start spreading the word. This leads to company denials. The rumours, however, persist.

Then an 'I-brand' insider lets it be known that, yes, they are working on this new game-changing gizmo but it's more than his life's worth to say more.

Would-be customers start clamouring. They want answers to their questions. And they want them today. As if by magic, the rumours become more detailed, just enough trickles out to keep the fires stoked.

Soon the clamour reaches a crescendo. What will the gizmo actually do? How will it do it? When can we have a look? When will it be available to buy? How much will it cost?

The community of 'I-brand' fans are Tweeting, blogging, diving into the forums and posting on Web 2.0 properties just about 24/7.

At the 11th hour, a video is released and quickly goes viral. It tells the by-now raving fans just about everything they need to know. It gives them a 'sneak preview' of their new object of desire. Still no mention of price, but 'I-brand' assures everyone it'll be reasonable.

The product launch plan is in overdrive

Now we're all talking about it and that includes you. We seem to be talking about little else! We're all researching the gizmo, getting ourselves on the 'jump to the front of the queue' lists, making sure we know exactly when the doors will open.

Then the 'I-brand' announces the launch date-but there's bad news. Not everyone's going to be able to get one-they're all on overtime at the factory, but there's just no way they can possibly match demand.

Ka-Boom...!

On the eve of the launch of this shiny new object, the 'I-brand' cognoscenti are lining the streets and bedding down for the night in their sleeping bags, all to guarantee that when the doors open they can get their hands on the prized gizmo.

'I-brand' heads straight to the front of the product launch marketing class once again.

Now as a product owner or publisher, it won't take you that long to work out who I-brand' really is. You've probably sat back in awe at the skill with which they execute their launch marketing. If you want to do the same, you can, you just need a product launch expert to help you make sure your launch marketing is awesome too.